3.9 The City Centre is the historic, cultural and commercial heart of Glasgow and the West of Scotland and its success is fundamental to the well-being of the local and wider Scottish economy. It is the area of the City subject to the most intense development pressure and change, driven principally by the private sector. Although significant and positive change took place in the 1980s and 1990s, it is essential that this process continues and the City Centre maintains and improves its standing as a vibrant attractive location in which to live, visit and invest.

The Aim for the City Centre is: to maintain the City Centre as one of the most successful, dynamic, safe and accessible business, tourism and cultural centres in the UK and Europe.

The Strategy for the City Centre involves:
the maintenance and development of the City Centre as the strategic focus for Glasgow and the Clyde Valley, the promotion of the City Centre as a competitive location via flagship retail and commercial development and the enhancement of the rich fabric of its physical environment.