3.4 Loss of population, in particular families, is a major concern for Glasgow in terms of its effect on the City's fiscal base and on the demand for services. Glasgows population fell significantly during the 1980s. In 1999, there were an estimated 611,440 residents in the City. Based on past trends, Glasgow's population is projected to decline to 595,510 by the year 2009.

3.5 The fall in population reflects not only birth and death rates but also the loss of employment opportunities and consequent outward migration. It also reflects the fact that the City's housing stock does not meet the lifelong needs of all its residents.

The Aim for People is:
to achieve population growth, help retain families in the City and deliver a choice of residential development opportunities to meet the demands of all sectors of the housing market.

The Strategy for People involves:
the delivery of the brownfield housing programme, the promotion of New Neighbourhoods and selective greenfield land release for family housing.