In order to maintain the city’s tourism success, the City Council, City Marketing Bureau and Visit Scotland recently launched the The Glasgow Tourism Strategy to 2016 which represents the city’s step change ambitions for the next decade.

The overall aim is to establish Glasgow as a leading destination in key markets offering a unique, dynamic and authentic experience through the quality of place, product and service differentiated through the strength of the brand Glasgow: Scotland with style.

As Scotland’s largest city, and a successful urban destination, Glasgow has an important part to play in contributing to national targets through its business and short break tourism markets.  In line with A Step Change for Glasgow, the city’s economic development strategy, the key objective is to maximise economic growth while at the same time creating a more attractive environment for visitors and investors.

Glasgow’s vision, strategic targets and priorities can all be found in the Glasgow Tourism Strategy to 2016 which can be downloaded below:

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