Fruit Plus

Glasgow’s free fruit in schools programme
Fruit Plus is a healthy eating initiative designed to encourage children to eat and enjoy fruit. It is the largest initiative of its kind ever launched in the United Kingdom. Since August 2001, through the project, nearly 56,000 Primary, SEN and Pre 5 pupils have received free fruit in the classroom five times per week over the entire school year. The main aim of Fruit Plus is to encourage a fruit eating habit amongst pupils that will continue into their adult and home lives.
The project places heavy emphasis on integrating the principles of healthy eating into various areas of the school curriculum with the aim of improving long term health and attainment levels. An incentive scheme has been implemented in all schools to encourage children to eat fruit. This scheme rewards children with small incentives such as badges, stickers, certificates and bookmarks. Fruit Plus project is a joint initiative between Glasgow City Council and NHS Greater Glasgow.