Introduction

The Glasgow Friendly City logo was introduced by Glasgow City Council in May 1997. It was developed specifically to promote Glasgow during the city's the major 1997 conventions: Rotary International which secured 23,500 delegates and the American Society of Travel Agents with 4,000 delegates.

The logo is distinctive, cheery and very accessible. Its availability on promotional items has been readily utilised by hotels, taxis and selected retail and other business premises.

Objectives of the Campaign

to enhance the city's image locally, nationally and internationally through usage of the logo

to position Glasgow as a lively welcoming centre promoting shopping, business, events and other attractions to generate additional spend

to create greater visibility of the logo throughout the city, particularly during major events when its branding can encourage a festival atmosphere

to enlist the support of council departments, Greater Glasgow and Clyde Valley Tourist Board, Glasgow Development Agency and other city agencies and institutions which can adopt the logo on their items of print

to maximise on product sales through the retail outlets in council departments, the Tourist Board and selected shops, generating income for Glasgow City Council.

Design and Copyright

The logo, design by Glasgow based Wright Design, promotes the civic message in a bright, lively style where the image and slogan together inspire the "feel good" factor.

Glasgow City Council owns total copyright and reproduction right clearance for use of the logo.

Marketing Plan

Introduced in May 1997, this was an 18 month programme leading up to the city's 1999 celebrations of design and architecture.

The Friendly City activities programme was a balance of promotions, advertising, merchandise, events and media work.