Are you providing a 'Travel Advice for Businesses Guide'
Roads and motorways in and around Glasgow are expected to be extremely busy and we're urging businesses to play their part to ensure the delivery of a successful event which will showcase our amazing city. We are expecting significant disruption on our road network on Wednesday 8 August which will affect how your staff, visitors, deliveries and services access your site. For further details please see below our Get Ready Glasgow 'Travel Advice to Businesses' update:
Travel Advice to Businesses [244kb]
If people can't readily access my business - is there a compensation scheme?
We recognise that disruption in the city centre will be inevitable when staging such a large scale and prestigious event, however, we are taking measures to make sure this is kept to a minimum.
In line with all other major events staged in Scotland, no compensation schemes will be available.
Attendances of around 250,000 spectators are expected at the Glasgow 2018 European Championships over the 11 days. There is an opportunity for businesses to capitalise on the increase in visitors to the event. Visitors, participants and spectators will need accommodation, food, drink and will have time to shop and buy merchandise and souvenirs.
There is also a chance for businesses to offer promotions/discounts during this event or engage in other marketing activity such as giving out promotional items.
This Glasgow 2018 Welcome toolkit has a wide range of downloadable marketing tools to help your business make the most of this new exciting event.
I own a hotel along the race route and you are stopping guests arriving/leaving by taxi. This is hindering my business.
We recognise that disruption in the city centre will be evitable when staging such a large scale and prestigious event, however we are taking measures to make sure this is kept to a minimum.
I've got deliveries due that day but they won't be able to get into my street what can I do?
We hope that by communicating with you in advance of the event you will be able to make alternative arrangements with your supplier to make sure disruption to your businesses remains minimal.
I have a commercial contractor that picks up our rubbish can they still do this?
If your premises are affected and there is no vehicular access you will have to make alternative arrangements with your contractor.
For a full list of road closures visit the getreadyglasgow.com home page.
How will disruption be minimised for my staff getting into work?
We hope that by communicating with you in advance of the event your staff will be able to make alternative arrangements for getting to work on time.
We are encouraging people to use public transport to access the city centre, such as Park and Ride or using the subway. This will be the easiest and most convenient way to get around the city centre that day.
Please check routes and journey times before setting out and allow yourself plenty of time to get to your destination as we expect the city to be busier than usual that day.
What has been done to communicate with businesses and residents regarding the road closures during events?
We launched the 'Get Ready Glasgow' campaign in February 2018, aimed at providing up to date travel information for those travelling in and around Glasgow. The campaign encourages the public to plan ahead and rethink their travel during the European Championships.
The ongoing campaign has included the following:
- Engagement sessions with residents and businesses have been held since March 2018 in areas including the city centre, Bearsden, Milngavie, Lennoxtown, Torrance, Bishopbriggs and Stirling.
- More than 80,000 letters have been distributed to residents and businesses in impacted areas.
- A total of 13,000 flyers, 500 posters and 5,000 business cards were distributed to residents and businesses as part of the engagement sessions held in March 2018. These were delivered to key Glasgow venues, including sports facilities, libraries and museums.
- The Get Ready Glasgow website has been active and regularly updated, with maps and information around the Time Trial and Cycling Road Race events uploaded in February 2018. Temporary Traffic Regulation Orders have also been uploaded in July 2018, along with ongoing transport information.
- Coverage across Evening Times, The Scotsman, The Scottish Sun, Milngavie & Bearsden Herald and The Kirkintilloch Herald in July 2018.
- Radio advertising through Bauer Media for three weeks from 23 July - 12 August 2018 with reach of 5,676,636.
- The Get Ready Glasgow campaign was supported by an advertising campaign across print and social media to direct people to the Glasgow 2018 events and the Get Ready Glasgow website. This included the following:
- Half page advertisements in the Milngavie & Bearsden Herald and the Bishopbriggs Herald in March 2018.
- A two-week campaign on Glasgow Live resulting in 500,000 impressions in March 2018.
- Half page advertisement in the GCC Insider in March 2018.
- GCC and GL web banners live from 7 March.
- G2018 Facebook posts around the Cycling Road Race launch in February 2018, reaching more than 116,000 people.
- Boosted posts for the drop-in sessions on G2018 Facebook in March 2018, reaching more than 58,000 people.
- Daily tweets scheduled on @GetReadyGlasgow Twitter feed since February 2018, with more than 2,400 followers as of 24 July 2018.
- Hand to hand promotion of flyers in the vicinity of various drop in info sessions in March 2018.
- Temporary Traffic Regulation Orders have been published in the Evening Times, Bearsden & Milngavie Herald, Cumbernauld News and the Kirkintilloch Herald since 18 July 2018.
- Advance notice road signs have been placed in 360 locations across Glasgow, East Dunbartonshire and Stirling since April 2018.
- Variable message signs (VMS) have been put in place across Glasgow and impacted areas since 18 July 2018.
- Glasgow 2018 will continue to engage with residents and businesses in impacted areas throughout the European Championships.