School Pupils Star in New Road Safety Campaign

Four Glasgow school pupils are starring in a new speeding campaign which will be seen all over the city.

Erin McWhinnie, Eva Boyce, Lillia Gallagher and Bradley Trotter from Our Lady of the Rosary Primary School in Cardonald feature in new road safety adverts urging drivers to slow down to save lives.

The pupils are Junior Road Safety Officers at the school and help spread the word about staying safe while walking or cycling to school and in our communities.

The young people star in Glasgow City Council's adverts which, from today (August 1) will be emblazoned across the back of buses travelling around the city, printed in newspapers and appear on digital displays in the city centre. The road safety campaign will also feature on local radio to encourage motorists to slow down.

Officers from the council's Road Safety Team work with schools and local communities to highlight the importance of road safety and steps which everyone can take to help reduce collisions and injuries. All primary schools in the city are invited to join the Junior Road Safety Officers initiative - the youngsters then encourage their peers and parents to do their bit to stay safe on and around roads.

Councillor Ruairi Kelly, Glasgow's Convenor for Neighbourhood Services and Assets, said: "I'm delighted that four Glasgow school pupils are starring in our road safety campaign, as speeding in residential areas and in the vicinity of schools is particularly worrying.

"Road safety is an issue for everyone whether pedestrians, cyclists or drivers, and inappropriate speed is a contributory factor in many accidents, not only in Glasgow, but countrywide. The higher the speed, the higher the risk of death or serious injury and that's why it is vital that drivers obey the speed limit and drive to the conditions.

"Crucially, our adverts on the back of buses and on the radio can be seen and heard by motorists while they are at the wheel and hopefully that will prompt them to reduce their speed to protect lives."